Trust The Bum^® 

Because we make it for the ones we love.

Shop Now

Sun Bum's mascot Sonny wearing a shirt that says Trust the Bum

Trust the Bum^®

What does that mean? It means trust us, the ones who live on the beach and need products that work on even the most intense days in the sun. The simple truth is, when you make products to protect the ones you love, you make ‘em better.

The Goods

Shop All

Woman in a yellow bikini top and blue shorts standing under a palm tree with a clear blue sky and ocean in the background.

Child holding a bottle of Sun Bum sunscreen

Woman shaking bottle of Sun Bum hair oil into her hand on the beach.

Woman with curly hair applying lip balm against a clear blue sky

Boy playing paddleball with Sun Bum paddle ball set

Sun Bum's signature 30 SPF wood grain

Three people on a beach with one holding a large check and another holding a toy, with ocean waves and sky in the background.

Bum Rush Tour Hawaii 2026

Ambassadors Mason Ho and Vaihiti Inso select the next air to be throned at Rocky Point.

Watch Now

3 in 1 Leave In

Our go-to for detangling, conditioning and UV protecting.

Shop Now

Baby in a sun hat and colorful swimsuit applying sunscreen on a beach.

Baby Bum Mineral SPF 50 Sunscreen Face Stick

Made For Our Rad Little Ones

Shop Now

The sunscreen formula that started it all.

It’s the stuff we use every day. People say it smells like summer®. We like that.

Woman lounging under a yellow “Trust The Bum” beach umbrella with Sun Bum essentials by the ocean – About Us Header - Sun Bum.

Work Less, Live More

Here's Our Story

About Us