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Sun Bum's mascot Sonny wearing a shirt that says Trust the Bum

Trust the Bum®

What does that mean? It means trust us, the ones who live on the beach and need products that work on even the most intense days in the sun. The simple truth is, when you make products to protect the ones you love, you make ‘em better.

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The Goods

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Woman in a yellow bikini top and blue shorts standing under a palm tree with a clear blue sky and ocean in the background.
Sun Bum's signature 30 SPF wood grain
Bum Rush Tour Snapper Rocks, Aus 2026

The big yellow check meets the Goldy.

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3 in 1 Leave In

Our go-to for detangling, conditioning and UV protecting.

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A person at a beach holds a tube of Sun Bum Face 50 sunscreen and dispenses some white lotion into their hand, with the ocean and sand blurred in the background.
Original 'Face 50' SPF 50+ Sunscreen Lotion

Weightless lotion that quickly absorbs into your skin for easy, invisible protection with a matte finish.

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The sunscreen formula that started it all.

It’s the stuff we use every day. People say it smells like summer®. We like that.

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Woman lounging under a yellow “Trust The Bum” beach umbrella with Sun Bum essentials by the ocean – About Us Header - Sun Bum.
Work Less, Live More

Here's Our Story

About Us